🚀 This blog is part of a series featuring real-world insights from business owners who’ve been there, done that—aka the Shortcuts Squad. These are the lessons they’ve learned, the strategies that worked, and the pitfalls to avoid.
📌 Want more takeaways from other entrepreneurs? Find the full series at the end of this post!
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Many consultants hit six figures and then get stuck. They’re drowning in client work, unsure how to scale without burning out.
Enter Laura Khalil, a business strategist who helps consultants secure bigger, better-paying contracts—without massive ad campaigns or a huge social media following.
In this post, Laura shares her organic marketing strategies, outreach tactics, and the simple sales funnel that takes clients from a low-cost workshop to a five-figure mastermind.
Scaling Without Overwhelm: Laura’s Approach to Growth
Laura helps service providers break into corporate consulting. Her clients are experts in their fields but feel overwhelmed by business growth.
“They might have made their first $100K, but they’re completely stressed about how to grow. They’re strapped with client work and wondering, ‘Is this what it means to be a consultant?’”
Her goal? Help them land larger corporate deals that free up their time and allow them to work on their business, not just in it.
And the best part? She does it all organically—without relying on paid ads.
How Laura Grows Her Business Without Ads
Laura’s business is 99% organic, built through:
- Direct Outreach: Connecting with potential clients on LinkedIn.
- Live & On-Demand Workshops: A low-cost entry point that primes buyers.
- Speaking & Events: Hosting and participating in industry events.
- Email Marketing: Engaging her audience through strategic follow-ups.
A key turning point was creating a low-cost workshop based on advice from Justin and Sarah from Wake Up To Freedom.
“I created the Find Higher Paying B2B Contracts Workshop and priced it low to attract people who were already primed to buy.”
Instead of giving away free content, Laura focuses on teaching high-value insights in a paid workshop—and those who want more naturally move into her mastermind.
Why LinkedIn is Her Secret Weapon
Laura swears by LinkedIn for organic outreach.
“I love LinkedIn. The search capabilities are extremely robust. I can find and connect with the right people quickly.”
Her strategy is simple:
- Identify active consultants in her niche.
- Engage with their content and start conversations.
- Build relationships—no pitches, no pressure.
She’s not trying to close a sale in the first message. Instead, she makes friends, builds trust, and nurtures connections.
“People buy based on trust. If you’re selling a high-ticket offer, you need to build that trust over time.”
From Low-Cost Workshop to a $10K+ Offer
So how does Laura move someone from a $47 workshop to a five-figure mastermind?
Step 1: Create a No-Brainer Offer
Laura’s workshop delivers massive value in 90 minutes.
“I don’t gatekeep. I tell you exactly how to find higher-paying clients and who to talk to inside an organization.”
This builds immediate trust and positions her as the go-to expert.
Step 2: Follow Up With a Personal Touch
Laura follows up manually with workshop attendees.
“I personally reach out and say, ‘I heard you say this—would you like help?’”
She doesn’t use hard sales tactics. Instead, she listens and helps people make the right decision.
Step 3: Use Systems to Stay in Touch
While she does manual follow-ups, she also has:
- Automated email sequences to nurture leads.
- Application forms to qualify potential mastermind members.
- Personal outreach for high-touch relationship-building.
“People buy when the timing is right for them. I don’t take ‘no’ as a final answer. It just means ‘not yet.’”
The Power of Staying Small
One of Laura’s biggest advantages? She’s not trying to build a massive audience.
“Having a small audience lets me stay connected, remember people’s names, and follow up personally. You can’t do that at scale.”
Her advice to new digital product creators:
- Quality over quantity: Even with 5–15 people in a workshop, you can make significant sales.
- Leverage relationships: Every comment, DM, and email is an opportunity.
- Stay consistent: Follow up with your audience every 4–6 weeks.
“You will be the most well-connected person on the internet if you just keep in touch with people.”
Lessons Learned (The Hard Way!)
Laura has built her business through trial and error. Here are her biggest lessons:
- ❌ Don’t sell ‘feelings.’ Make sure your digital product has a clear, tangible outcome.
- ⏳ Give it 12 months. Too many entrepreneurs quit before they understand their business cycles.
- 🤝 Outreach is everything. She connects with 15 people she knows + 5 new people each week.
“Conversations lead to cash. The more relationships you build, the more sales will naturally come.”
The Tools That Power Her Business
Laura keeps her tech stack simple:
- 🖥 Website: Squarespace
- 🛒 Checkout: SamCart
- 📧 Email: ConvertKit
- 📚 Course Platform: Searchy
- 💬 Mastermind Community: Slack
Final Advice for Consultants Selling Digital Products
Laura wants consultants to ditch the belief that moving from a low-cost product to a high-ticket sale is impossible.
“If you have the right people in the room and show them what’s possible, they’ll take the next step.”
Her biggest takeaway?
“Give yourself permission to believe this is possible. You already know enough to be successful. Now it’s about taking consistent action.”
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🔥 Want to see how other entrepreneurs are making it work? Explore their strategies, lessons, and unexpected wins below:
🔗 How to Build a Seven-Figure Digital Product Business: Lessons from Sarah Masci
🔗 How One Entrepreneur Uses Virtual Summits to Supercharge Digital Product Sales
🔗 How Dara turned a simple idea into a $200,000 digital product
🔗 How Anthony Kuo’s Simple Approach Fueled His Digital Success
🔗 Building a Simple, Authentic Digital Product Business: Lessons from the Island
🔗 How Sarah McDugal Empowers Women to Build Digital Businesses
🔗 How Mark Turned an 'Impossible' Niche into a 7-Figure Digital Product Business
🔗 Stop Overcomplicating Digital Product Sales—This Simple Strategy Made Six Figures