Think of starting a business like setting sail into a foggy sea—you know you're heading for something great, but the path isn't always clear. It's thrilling and daunting all at once. With dreams of reaching distant shores, you'll encounter both clear skies and unexpected storms.
Whether you’re just scribbling down ideas on napkins or already setting up shop, knowing what lies ahead can make all the difference. That's why we've teamed up with the Shortcuts Squad—Ruth, Moira, Jen, Jamie, and Rhonda, experts who've navigated these waters before.
They've faced the squalls and enjoyed the smooth sailing days, and now they’re sharing their best pieces of advice to help you set a course for success. You’ll walk away with practical, tested advice that cuts through the noise and really works—whether it's about telling your story, tweaking your plan, or making sure your product hits the mark.
Here’s what you’ll walk away with:
- How storytelling can help you connect with your audience
- Plans change, and that’s okay—be ready to adapt
- Talk to real people before you launch; make sure they’re as excited as you are
Practical Advice from Those Who’ve Been There
Tell Your Story
Ruth Douglas from Ruth Douglas Business Storyteller believes the key to making your business unforgettable is all about storytelling—especially the kind that highlights the impact you have.
For example, if you’re a videographer, don’t just say you shoot videos. Show how you help people express themselves on social media, or capture the essence and excitement of someone’s business.
It’s not just what you do; it’s the difference you make to others. This mindset not only makes you stand out but also builds a deeper bond with your customers.
How to Apply: Start by identifying what makes your service unique and consider how it improves your clients' lives or businesses.
Stay Flexible
Adaptability is crucial in the evolving landscape of business. Moira Hanna from Coaching Hive LLC learned early on that being too rigid about your business plan can backfire.
“In those first few years, it’s crucial to stay open and ready to tweak things,” she says.
Being flexible allows you to adjust and refine your approach as your business grows, helping you make smarter choices and achieve success faster.
How to Apply: Every month, take a moment to ask yourself what’s working and what’s not. Be honest, and be ready to pivot, if necessary.
Get a Coach
Imagine having a GPS for your business journey—that's what a good coach can be, says Jen Higgins from Unbox University. She believes strong guidance is crucial to keep you aligned with your goals.
A coach can turn up the volume on your own insights and help you navigate through the business landscape more effectively.
How to Apply: Consider where you feel most unsure in your business plan. Find a coach that can help you clarify those foggy areas and keeping you moving in the right direction.
Validate Before Launch
Before you go live with a new product or service, talk to your customers and potential customers, suggests Jamie Bright from Brighter Together.
“I don’t just guess with new offerings—I have real conversations with potential clients about what they need and want,” she says.
By making sure you reach out and have a real conversation, you cut down on the guesswork and makes sure you’re creating something people will actually pay for.
How to Apply: Engage with potential clients through surveys, interviews, or prototype testing to gather feedback that will shape your offerings.
Mind Over Matter
Success starts in your head, says Rhonda Shields from Lifestyle Consulting LLC. She says having the right mindset is everything.
“Your success starts in your head. If you believe you’ll fail, you probably will. But if you believe you’ll succeed, you’re setting yourself up for victory.”
Keeping a positive, can-do attitude is essential for overcoming obstacles and reaching your goals.
Last thoughts on starting a business
Starting a business is a unique and challenging journey, but you’re not alone. These tips from those who’ve already navigated these waters can light your path.
Whether it’s leveraging the power of storytelling, embracing adaptability, finding a great coach, validating your ideas, or maintaining a positive mindset, these insights can strengthen your entrepreneurial venture.
Are you looking for more action-driven Shortcuts to help you in the early days of starting a business? Head to the World of Shortcuts marketplace for more insider tips.
