Name:
📍 Kansas City, MO, USA
I help brand new business owners get clear on what steps they need to take first to launch and grow their business. I also sit on the board of a women's leadership group called InnovateHERKC and am the lead volunteer organizer for our 1 Million Cup chapter. When I'm not helping businesses launch towards success, you can find me mountain biking, hiking, reading, or drinking too much coffee on a warm patio somewhere.
What moment or experience inspired you to start your business? What was your vision at the beginning?
I worked for a small development shop for a few years in which I did everything except pay the bills—I hired, fired, sold, closed, solved, built...all of it. It was insane, and I found myself constantly having thoughts and opinions about leadership styles, offers, and how to get clients real results. My partner and I had always freelanced on the side, and the contrast between my full-time job and our freelance clients was astonishing.
I stayed with that company long enough to save up for a four-month cycling tour of Europe, and it was there that I found the gumption I needed to decide to step into the entrepreneurial space for myself. It was time to put my money where my mouth was—I went to my partner, and we made a plan to launch the beginning stages of No-Where just to see what we could do.
What does a typical day for you look like?
Every day in this house kicks off with a homemade americano and some piece of dark chocolate—usually enjoyed in our living room or out on our deck. We amble in for breakfast, and then the day can start—I'm not a morning person by default, so I usually kick things off by 10 AM at the earliest. After the wake-up routine, it's straight into emails and preparing for calls before setting aside afternoon hours for targeted work or projects.
What unique routines or habits do you believe contribute to your success?
Going for a run is seriously the only way I know to solve a problem. The number of times I've spent chasing my own thoughts and tails for hours on end, only to finally give up and go for a run, is kind of silly—you'd think I'd learn. I'm also a big believer in having a good, structured brain dump session. Like, get the good paper out and write down all of the things rolling around in my head so that I can see it all in one place. Once that has happened, it's much easier to find the time and space for creativity to flow.
What's your workstation setup?
Ah, the ongoing saga that is my home office—I've got my desk and reading chairs, some vision boards, my personal paintings, and artwork that friends have given me. It's somewhere between cluttered and organized on any given day. I'm a double monitor type of person, so I always have both going and probably a few coffee and water cups laying around, forming opinions of their own.
Where do you go to look for inspiration?
I love ReallyGoodEmails as a website for creative inspiration in both design and copywriting. I also find the trails by our house to be a great spot for thinking and finding that spark of creativity. Our backyard is also basically Narnia, so sometimes just messing around in my garden for a few minutes can be enough to get me thinking more openly.
What core values drive your business, and how have they shaped your path?
Integrity
What part of your business are you most proud of?
We recently worked on a 2-year Digital Equity and Inclusion assessment and web interface that aimed to measure the digital literacy of aspiring entrepreneurs in HUD housing communities and then work to get them more connected through hardware, referrals, and training. Aside from the hard KPIs we've tracked, the anecdotal success stories have been really powerful to see come to life.
What’s a challenge you’re currently working on in your business?
All of it? Specifically, I'm trying to figure out how to truly build an audience—it's not that I don't have a following, but they're my peers, my colleagues, other entrepreneurial support organizations—in short, they're all over the place. I've known for a while that I need to get more intentional about who we serve and why.
What music do you listen to while working?
Lofi Hiphop girl on YouTube.
What’s one piece of advice someone gave you that you’ll never forget?
"One problem at a time, sarge"—it's a quote from a book, and the essence is that while the whole room may be on fire, you can only address what's in front of you. Put another way, "Slow down to speed up"—if you can take your time and just tackle the issue at hand, you'll be just fine.
Any advice for ambitious professionals in your field?
Focus on what truly resonates with you and your experiences. Authenticity is key.
