Retargeting Ads

$29 USD | Created by Paper + Spark

In less than one hour, I'll teach you how to set up your first retargeting ad on Meta & Instagram. You too can follow your browsers around the internet & get them back on your site to complete their purchase! Retargeting ads get warm leads back on your site and can generate thousands of extra dollars for your business.

Get the shortcut

In this 60-minute recorded video workshop, I am taking you by the hand and showing you step-by-step how to set up your first FB & IG retargeting ad (and nothing more!) inside the Meta ads dashboard.
You'll learn:
What exactly a retargeting ad is and how it works, so you understand the concepts
How to properly create your custom retargeting audience, using your Meta pixel, so that you're targeting the RIGHT people (and not your existing customers or cold leads!)
How to set up ALL the pieces of a retargeting ad - including your campaign objective, ad budget, placement, audience, ad creative, copy, and more - so you can go from zero to PUBLISHED in a day
How to review your ad results to know if it's working or if you need to tweak something
The retargeting ads workshop is for anyone who sells a physical or digital product online & has traffic to their site.
You don't need to have run any ads prior to watching.
Retargeting ads will work for any type of e-commerce site that allows you to install your own Meta pixel.

What to expect

In this 60-minute recorded video workshop, I am taking you by the hand and showing you step-by-step how to set up your first FB & IG retargeting ad (and nothing more!) inside the Meta ads dashboard.

You'll learn:

What exactly a retargeting ad is and how it works, so you understand the concepts
How to properly create your custom retargeting audience, using your Meta pixel, so that you're targeting the RIGHT people (and not your existing customers or cold leads!)
How to set up ALL the pieces of a retargeting ad - including your campaign objective, ad budget, placement, audience, ad creative, copy, and more - so you can go from zero to PUBLISHED in a day
How to review your ad results to know if it's working or if you need to tweak something

Who it's for

MEET THE SHORTCUT CREATOR

Janet from Paper + Spark

Janet LeBlanc is a Certified Public Accountant, serial-entrepreneur, and financial educator located in Greenville, South Carolina.

In 2014, she founded Paper + Spark, where she offers educational resources & tools for makers, artists and e-commerce sellers.

Her goal is to help creative entrepreneurs become more confident and less confused about the financial side of running their business.

Janet is passionate about helping creatives bring their entrepreneurial dreams to life with clarity.

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Retargeting Ads

In less than one hour, I'll teach you how to set up your first retargeting ad on Meta & Instagram. You too can follow your browsers around the internet & get them back on your site to complete their purchase! Retargeting ads get warm leads back on your site and can generate thousands of extra dollars for your business.

Get the shortcut