Running a business is like juggling a dozen balls at once. And keeping up with social media? That's the ball that often feels tricky to keep in the air.
What if there were easy shortcuts to turn social media from a chore into a win for your business?
With a few insider tips from the Shortcuts Squad, you can transform your social media from a daily grind into a smooth part of your routine. Sarah, Ruth, Moira, and Alegre all share their proven strategies to not only keep up with social media but to excel at it.
Ready to make social media work for you, not against you? Let's dive in.
Here's what you'll walk away with:
- Make managing your social media feel like a breeze.
- Connect better with your audience.
- Make your content work overtime for you.
Shortcuts to Simplify Social Media
1. Build a Digital Community
Sarah McDougall, from Wilderness to Wild, swears by the power of free, value-packed Facebook groups. It’s simple: create a space that offers tons of value, and you’ll see your community—and your email list—start to bloom. Get clear on what your group is about, set some ground rules, and keep the convo flowing. Sharing bits of your Facebook group across your other socials can seriously amp up your visibility.
Try this: Kick off by setting a clear goal for your group that everyone can get behind.
2. Talk Like They Do
Authenticity is everything, says Ruth Douglas, from Ruth Douglas Business Storyteller. She suggests mirroring the customers’ language. Digging into testimonials and reviews is like striking gold for crafting genuine, resonant posts that really speak to your audience’s real wants and needs. This approach doesn’t just draw your current followers closer; it also attracts new peeps to your tribe.
Try this: Regularly sift through customer feedback to tweak your social media voice to match what your audience likes.
3. Smart Content Recycling
Moira Hanna, from Coaching Hive LLC, knows all about saving time. Her advice? Squeeze every drop of value from your content by sprucing it up for different platforms. Turn a blog post into a series of tweets, or make a webinar into snappy Instagram stories. It’s about making your content go further, saving you time, and keeping your message consistent wherever your audience hangs out.
Try this: Choose a strong piece of content and think of three different ways you can reshape it for other platforms.
4. The Weekly Content Magic
According to Alegre Ramos, from Beyond Your Wildest Dreams, sticking to a schedule with fresh content weekly can do wonders. Whether it’s live streams on Facebook or quick videos on YouTube, regular posts keep your audience engaged and your brand in the spotlight. Tools like Restream IO let you hit multiple platforms at once, broadening your reach without extra hassle.
Try this: Pick two or three ways to show up for your audience, add them to a calendar, and comit to showing up.
Last Thoughts on Your Social Media Strategy
Using these expert insights can shape a solid social media plan that fits your brand’s unique flavor. Mix and match these strategies to find what’s best for your biz, and don’t shy away from trying new things to see what sticks.
A clever approach to social media isn’t just a time-saver—it’s a game-changer. It can transform how you connect online without cutting into your offline life. Roll with these pro tips, and watch both your social media impact and your business grow.
Curious about more ways to make marketing simpler? Check out the World of Shortcuts Marketplace.
